Once a company is created, you are unable to rename it. The reason for this is that companies are shared across the TrackMySubs platform.  For example, if you select “Dropbox” as your subscription, and then decide to rename it to “My Dropbox”, the rename would change the name for all users in TrackMySubs.  If you would like a custom name of a subscription, simply create it as a new subscription with your preferred name.