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How to Market Subscriptions to Generation Z

From Dollar Shave Club and HelloFresh to Netflix and Amazon Prime, subscription services are rising in popularity, largely thanks to Generation Z. In fact, Gen Zers spend almost twice as much on subscriptions when compared to other generations, with their average monthly spending totalling up to $377 for streaming services alone. Entering the subscription market […]

How Secure are Subscription Services?

Across the globe, 75% of adults currently have active subscription services. These services have become increasingly popular in recent years, and even more notable during the pandemic when people started spending more time at home. On the surface, subscription services offer a lot of benefits – they’re convenient, they can introduce you to new things, […]

How to Optimize the UX for Your Subscription Service

Subscription services have become a key component of the contemporary commercial landscape. One recent study found 16% of ecommerce companies polled would implement subscriptions in 2021, with a further 30% evaluating the possibility. At a time in which consumers are keen to embrace greater convenience and personalized services, subscription is a route to gaining engagement […]

How to Use Email Marketing to Help Your Subscription-Based Clients

Marketing Software-as-a-Service (SaaS) or other subscription-based platforms and products can be tricky. There are countless apps, products, and services out there offering seemingly similar service features to potential customers. How do you differentiate a brand in such a saturated market if you rely on email marketing? Data suggests that 54% of marketers use email marketing […]

How to Master Workflow Management

Photo by from Pexels Managing complex business processes is without a doubt a great challenge for all organizations because of all the complexity. In fact, the American Institute of Stress claims that occupational pressures and concerns are the number one source of stress for American adults, with about 46 percent of them experiencing this […]