Marketing Software-as-a-Service (SaaS) or other subscription-based platforms and products can be tricky. There are countless apps, products, and services out there offering seemingly similar service features to potential customers. How do you differentiate a brand in such a saturated market if you rely on email marketing? Data suggests that 54% of marketers use email marketing […]
One of the earliest subscription box businesses was Dollar Shave Club. The idea for the company came from a cocktail party conversation between founders Mike Dubin and Mark Levine – a conversation about disposable razors. Both were complaining that they often ran out and forgot to stop at the store to get a fresh supply. […]
Decades ago, many home coffee tables and bedside stands sported glossy-covered magazines. People usually ordered these yearly, received a renewal notice in the mail, wrote and mailed a check to the publishing company, and then continued receiving their publications. Some older adults still do this today. How times have changed. Now, there are subscription services […]
High-quality content runs the digital world. So if you want people to subscribe to your services and pay for a membership, you need to create outstanding content on a regular basis. The good news is that you don’t need to hold a degree in marketing or creative writing to successfully complete this task. All you […]
Photo by rawpixel.com from Pexels Managing complex business processes is without a doubt a great challenge for all organizations because of all the complexity. In fact, the American Institute of Stress claims that occupational pressures and concerns are the number one source of stress for American adults, with about 46 percent of them experiencing this […]
Lots of people are just now getting hip to the subscription model, not even realizing that it’s something that’s been around for years… it’s been around long before the emergence of the internet! Have you ever sat at your grandparents’ house and noticed a stack of prehistoric Reader’s Digest or National Geographic magazines lying around? […]
These days, it seems that technology is revolutionising the most mundane parts of everyday life like paying bills and signing up to subscription-based services. In the past, you had to carefully select which movies to buy on DVD – now it is just a matter of paying a monthly subscription to Netflix. You also used […]
The subscription business model is a runaway train that is rapidly gaining momentum across a range of industries. We take subscription services such as Netflix and Spotify for granted. But as more and more businesses clock on to the benefits of recurring revenue, we will see completely new industries take advantage of this business model. […]
Do you have any subscriptions you don’t actually use that you just keep renewing? Have you ever asked yourself why? A TrackMySubs customer recently told me he was listening to a podcast I was featured on, and he said he had a moment of realisation. The realisation was that ‘fear of loss’ was keeping him […]
In the last few years, lifetime deals have become the gold coupon of SaaS products. In a world where everything is paid monthly or yearly, the opportunity to pay once off at a massively discounted price is almost impossible to say no to. Especially if it’s for a product that you want! Of course, Lifetime […]